since I graduated with my marketing degree I have found that the lessons I learned no longer apply. that was two years ago. it was fun for a bit and I am kinda glad I got to experience traditional marketing for as long as it lasted, but since then the whole world has been turned upside down.

I am spending my evenings reading marketing articles and books. while many concepts apply, the platforms and route finding have changed. I have always been intuitive enough to understand how people think, react, operate, what makes them tick (or click) and what engages conversation, but it has taken me a good six months or more, to fully begin to comprehend the realm I am playing in now. while facebook has taken over as the be all social platform, and many are trying to shove, it is also becoming crowded and I wonder how long until we have to engage yet in another format. like the rise and fall of all great countries in history, the rise and fall of world dominating social sites also gain their momentum and are eventually crippled by their size and shortcomings become their down falls. will our social media and interaction follow the same pattern until we find world peace and begin to level out? eventually increasing the life span of each site? how long until facebook becomes spam ridden, overtaken and reworked to the point of user frustration?

nonetheless, all the things I am learning about marketing today are all things I am trying to apply to my current position as well as, eventually, into developing my own business. and on the side, to a mild degree, developing my own business plan.

in short, I feel like I am in school again. this time for real. I feel like now it’s more concrete and social media has become a reality for many years to come in my life. well. here I am.